Rockbox Fitness

The product:

Website design for Rockbox Fitness, boxing-based fitness gym that caters its workouts to every individual’s lifestyle goals.

The problem:

• Felt dated

• Inefficient system for free-trial sign up

• Inefficient system for scheduling a class

• Lack of information regarding schedules and classes

• Inefficient user flow

The goal:

• Provide a modern refresh to the design of the page with new imagery and playful elements that communicate the brand messaging

• Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user

• Clear flow to guide the user with information they are looking for

• Incorporate clear call-to-actions that make it easy for the user to sign up for a free trial or schedule a class

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary