Hot Makeup Professional
Packaging design, Branding, Social Media, Visual Merchandising
Who They Are:
A cosmetic company originally from Brazil, Hot Makeup Professional came to the US to expand internationally and attend IMATS (International Make-up Artists Trade Show)
The problem:
Needed to complete all designs including creating custom dielines for the cosmetics, and complete an entire rebranding project within a very tight 6 month period. The cosmetic manufacturers were also located in Taiwan, which made communication extremely challenging.
The goal:
To complete an entire line of cosmetic packaging design and rebranding by the end of the 6 month period to make it in time for IMATS (International Make-up Artists Trade Show)
My role:
The sole designer responsible of executing everything graphics related - from dielines, packaging design, component design, magazine ads, logo design, and brand guidelines
