I’m Airi - a designer and design leader working across digital experiences, brands, packaging, and publications. I connect the creative decisions with the systems, code, and production details that make them work.
EXPLORE MY WORKCREATIVE DIRECTION / TECHNICAL FLUENCY / HANDS-ON DESIGN
01 / PERSPECTIVE
I lead through the work: building clear systems, making decisions with cross-functional teams, and staying accountable to the final detail. At Prop Store, that meant turning complex catalog production into a repeatable workflow. At Scorpion, it meant clearer specifications, reusable libraries, and practical support for designers and developers.
How I lead
02 / PERSPECTIVE
My starting point is the person using the design. I ask what they need, what could exclude them, and what the team needs to deliver the experience well. As AI makes production faster, my standard stays the same: question the output, test the assumptions, and take responsibility for the result.
Read my principles
03 / PRACTICE
I bring design intent through to implementation: responsive layouts, accessible interactions, clear specifications, and reusable components. My web work spans healthcare, enterprise, and franchise businesses, where consistency has to hold across audiences, locations, and devices.
Explore digital work
04 / PRACTICE
I build identities that hold together across the things people see, use, and buy. From beauty packaging to brand systems, I work through typography, materials, production constraints, and the details that make a family of products feel coherent.
Explore brand work
05 / PRACTICE
A publication has to work as a whole and on every page. I design the hierarchy, pacing, typography, and production systems behind art books and large auction catalogs, carrying the work from initial layouts to print-ready files.
Explore publications
06 / PRACTICE
Photography sharpens how I see light, composition, and the small details that give an image character. My personal and freelance work spans products, sport, and everyday moments - a practice that informs my design work, too.
View photographyTHE COMPLETE PORTFOLIO
