Web Design, UX, ADA
I design websites that work in the real world across devices, audiences, regulations, and long-term maintenance. My work focuses on UX clarity, accessibility (WCAG), and scalability, especially in enterprise, healthcare, and franchise environments where mistakes have real consequences. Accessibility is built into my process from the start, not treated as an afterthought.
EXPLORE Web Design
Packaging, Branding, Logos
I craft brand and packaging designs that are visually compelling, consistent, and strategically aligned with business goals. From Hot Makeup Professional and FHI Heat to Get Lashed LA and Gymnastics Olympica, I’ve redesigned logos, product lines, and visual systems, ensuring each brand stands out in crowded markets while maintaining clarity and cohesion across touchpoints.
EXPLORE Packaging & Brand Design
100+ Page Catalogs, Print Material
I specialize in designing large-scale publications that balance aesthetics, clarity, and production practicality. From 100+ page product catalogs to marketing booklets, I’ve created layouts that guide readers, showcase products, and maintain brand consistency across every page. Every project is approached with intentionality, ensuring both visual appeal and usability.
EXPLORE Publication Design
Freelance, Hobbies
Photography started as a hobby, capturing friends and family sports moments, including football games, gymnastics meets, and other milestones. Over time, it grew into experimenting with product photography and creative layouts, exploring light, composition, and perspective in new ways.
EXPLORE Photography
Design Systems, Processes, Team Management, ADA
My leadership style is rooted in execution, accountability, and measurable impact. At Prop Store, I built frameworks and processes from scratch for 100–400+ page catalogs, transforming a previously ad-hoc workflow into a standardized system that increased efficiency by 50%, allowing the team to produce high-volume, high-quality work consistently with training.
EXPLORE Design Leadership
Strategy, Values, Mindset
I lead with empathy, which shapes how I approach every project and team. I give people the benefit of the doubt, naturally gravitate toward helping others quickly and efficiently, and approach challenges with a problem-solving mindset. My leadership style is rooted in equality - I see colleagues as collaborators rather than subordinates, whether we’re working toward internal goals or client outcomes. I constantly reflect on how to be a better leader and designer, seeking guidance from mentors, books, podcasts, and talks to ensure I bring my full effort to every project. While this mindset can sometimes lead to burnout, especially when I push long hours toward a goal, I’m grateful to have worked alongside inspiring leaders who challenge and guide me along the way.
EXPLORE Creative Impact & My PrinciplesFrom brand identities and packaging to publications and digital experiences, I stay close to the details that make a design clear, useful, and ready to produce.
I connect creative direction to execution through production-ready artwork, reusable components, clear specifications, and close collaboration with developers and production partners.
I turn recurring challenges into frameworks, documentation, and tools that make great work easier to repeat.
