Mister Sparky

The product:

Website redesign for Mister Sparky, a locally owned and operated Electrician Franchise that has locations across the United States.

The problem:

• Felt dated with usage of large, full-width elements throughout the pages

• Several ADA issues throughout the site from colors to rollovers

• A few content sections were hard to read and follow for users

• Confusing page flow for some users

• Missed opportunity with assets and elements used to display the brand (their commercial campaigns are stellar!)

The goal:

• Provide a modern refresh to the design of the site with new elements that better align with the branding

• Updated page flows to guide the user with information they are looking for

• Incorporate clear call-to-actions that make it easy for the user to convert

• Create a seamless user-experience with easy to scan content zones

• Incorporate new imagery from their commercial campaigns

• Ensure interactive sections meet ADA guidelines

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• Design Direction Board Design

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary