K9 Resorts Luxury Pet Hotel

The product:

Website redesign for K9 Resorts Luxury Pet Hotel, a multi award-winning pet care experience for dogs.

The problem:

• Felt dated

• Inefficient user flow

• Call-to-action buttons that lead users in a circle through different pages

• Lacked pricing pages that clearly communicated information to the user

• Lacked boarding pages that walked the user through the differences between the different rooms offered

The goal:

• Provide a modern refresh to the design of the page with new imagery and playful elements that communicate the brand messaging

• Incorporate new graphic elements that are cohesive with their existing brand guidelines/consumer site and are engaging for the user

• Clear flow to guide the user with information they are looking for

• Incorporate clear call-to-actions that make it easy for the user to convert

• User test pricing page and boarding page with iterative updates based on feedback

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Video editing

• Participation in UX Design Sprints

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary