Men In Kilts

The product:

Website and asset design for Men In Kilts, a professional commercial and residential cleaning company franchise

The problem:

• Client felt site was not engaging enough for users

• Didn’t have enough unique elements or layouts to differentiate from competitors

• Assets utilize old branding taglines that had a negative connotation toward the brand

The goal:

• Provide unique and engaging layouts that stood out from other cleaning franchise competitors

• Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user

• Clear flow to guide the user with information they are looking for

• Incorporate clear call-to-actions that make it easy for the user to schedule an estimate

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Video editing

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary