101 Mobility

The product:

Website design & franchise development site for 101 Mobility, a franchise specializing in custom mobility and accessibility solutions.

The problem:

• Struggled to communicate the wide range of products and services the franchise offered through their website

• Did not have a responsive website despite high traffic on mobile

• Struggled to communicate their brand message and values through the website

The goal:

• Incorporate strong, diverse imagery that tells a story about how accessibility solutions can change lives

• Clear presentation of messaging through content, images, and iconography

• Incorporate a clear flow throughout the site that is easy for the user to navigate through the hundreds of options a potential customer may have

• Design and incorporate new assets that are consistent with their brand

My role:

Lead designer

Responsibilities:

• Direction boards

• Wireframes

• Prototypes

• High fidelity proofs - designing responsively for multiple screen sizes and devices

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary