ENT & Allergy Associates

The product:

Website design for ENT and Allergy Associates, a practice with more than 300 clinicians practicing in over 55 office locations, and clinical alliances with other hospitals to educate and treat patients with smoking disorders and cancer.

The problem:

• An extremely dated design with buttons and elements that are overwhelming

• Several ADA issues throughout the site from colors to rollovers

• Non-intuitive page and user flow - information was disorganized and difficult to navigate through for users

• Poor site map and site structure

• Inconsistencies with other location pages in content and navigation

The goal:

• Provide a modern refresh to the design of the site with new elements that improve the overall look and feel to their brand

• Updated page flows to guide the user with information they are looking for

• Incorporated clear call-to-actions that make it easy for the user to pay their bill, find a location, and find patient resources

• Create a seamless user-experience with easy to scan content zones

• Ensure interactive sections meet ADA guidelines

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• Design Direction Board Design

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary