The product:
Website design for Rockbox Fitness, boxing-based fitness gym that caters its workouts to every individual’s lifestyle goals.
The problem:
- Felt dated
- Inefficient system for free-trial sign up
- Inefficient system for scheduling a class
- Lack of information regarding schedules and classes
- Inefficient user flow
The goal:
- Provide a modern refresh to the design of the page with new imagery and playful elements that communicate the brand messaging
- Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user
- Clear flow to guide the user with information they are looking for
- Incorporate clear call-to-actions that make it easy for the user to sign up for a free trial or schedule a class
My role:
Lead designer
Responsibilities:
- Wireframes
- Prototypes
- High fidelity proofs - design responsively for multiple screen sizes and devices
- Prepare assets for code
- Web marketing assets
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
