The product:
Website and asset design for Men In Kilts, a professional commercial and residential cleaning company franchise
The problem:
- Client felt site was not engaging enough for users
- Didn’t have enough unique elements or layouts to differentiate from competitors
- Assets utilize old branding taglines that had a negative connotation toward the brand
The goal:
- Provide unique and engaging layouts that stood out from other cleaning franchise competitors
- Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user
- Clear flow to guide the user with information they are looking for
- Incorporate clear call-to-actions that make it easy for the user to schedule an estimate
My role:
Lead designer
Responsibilities:
- Wireframes
- Prototypes
- High fidelity proofs - design responsively for multiple screen sizes and devices
- Video editing
- Prepare assets for code
- Web marketing assets
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
