The product:
Website redesign for Engineering for Kids Franchise Development site
The problem:
- Struggling to capture leads and convert potential franchise owners
The goal:
- To modernize the site whilst still maintaining consistency and cohesiveness with their consumer facing site
- Creating an engaging site for potential franchise owners to inquire and convert to own an Engineering for Kids Franchise
My role:
Lead designer
Responsibilities:
- Wireframe
- Prototypes
- High fidelity proofs - designing responsively for multiple screen sizes and devices
- Prepare assets for code
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
