The product:
Website and asset design for DRIPBaR, an emerging franchise that offers unique drip and add-on services that support health and lifestyle goals
The problem:
- Unresponsive site with several ADA issues
- Site felt messy and lacked visual hierarchy
- Users found it difficult to understand the “what” “why” and “how” these services benefit their current lifestyle
The goal:
- Answer the user’s “what” “why” and “how” through content, engaging layouts, and new graphic elements
- Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user
- Incorporate clear call-to-actions that make it easy for the user to request an appointment
My role:
Lead designer
Responsibilities:
- Wireframes
- Prototypes
- High fidelity proofs - design responsively for multiple screen sizes and devices
- Prepare assets for code
- Web marketing assets
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
