The product:
Website redesign for Bloomin’ Blinds, a blinds installation and repair franchise that is family owned and operated throughout the country.
The problem:
- Felt dated with the client's old branding elements
- Inefficient user flow for users trying to find a specific category or product
- A few ADA issues with colors and rollovers
The goal:
- Provide a modern refresh to the design that included the client's updated logo
- Incorporate new graphic elements that are consistent to the client's branding
- Develop an enhanced page flow to guide the user with categories and product information they are looking for
- Incorporate clear call-to-actions that make it easy for the user to convert (schedule a free estimate)
My role:
Lead designer
Responsibilities:
- Wireframes
- Prototypes
- High fidelity proofs - design responsively for multiple screen sizes and devices
- Video editing
- Prepare assets for code
- Web marketing assets
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
