The product:
Website design & franchise development site for 101 Mobility, a franchise specializing in custom mobility and accessibility solutions.
The problem:
- Struggled to communicate the wide range of products and services the franchise offered through their website
- Did not have a responsive website despite high traffic on mobile
- Struggled to communicate their brand message and values through the website
The goal:
- Incorporate strong, diverse imagery that tells a story about how accessibility solutions can change lives
- Clear presentation of messaging through content, images, and iconography
- Incorporate a clear flow throughout the site that is easy for the user to navigate through the hundreds of options a potential customer may have
- Design and incorporate new assets that are consistent with their brand
My role:
Lead designer
Responsibilities:
- Direction boards
- Wireframes
- Prototypes
- High fidelity proofs - designing responsively for multiple screen sizes and devices
- Prepare assets for code
- Web marketing assets
Accessibility considerations
Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary
