DRIPBaR

The product:

Website and asset design for DRIPBaR, an emerging franchise that offers unique drip and add-on services that support health and lifestyle goals

The problem:

• Unresponsive site with several ADA issues

• Site felt messy and lacked visual hierarchy

• Users found it difficult to understand the “what” “why” and “how”  these services benefit their current lifestyle

The goal:

• Answer the user’s “what” “why” and “how” through content, engaging layouts, and new graphic elements

• Incorporate new graphic elements that are cohesive with their existing brand guidelines and are engaging for the user

• Incorporate clear call-to-actions that make it easy for the user to request an appointment

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary