Bloomin’ Blinds

The product:

Website redesign for Bloomin’ Blinds, a blinds installation and repair franchise that is family owned and operated throughout the country.

The problem:

• Felt dated with the client's old branding elements

• Inefficient user flow for users trying to find a specific category or product

• A few ADA issues with colors and rollovers

The goal:

• Provide a modern refresh to the design that included the client's updated logo

• Incorporate new graphic elements that are consistent to the client's branding

• Develop an enhanced page flow to guide the user with categories and product information they are looking for

• Incorporate clear call-to-actions that make it easy for the user to convert (schedule a free estimate)

My role:

Lead designer

Responsibilities:

• Wireframes

• Prototypes

• High fidelity proofs - design responsively for multiple screen sizes and devices

• Video editing

• Prepare assets for code

• Web marketing assets

Accessibility considerations

Ensuring colors pass the 3:1 contrast ratio per ADA web guidelines, and adding closed captions to video content wherever necessary